Lexus is generating anticipation for its upcoming appearance at the Japan Mobility Show with exciting teases about what's in store. The automaker has shared intriguing details, including a sneak peek of a battery-electric vehicle (BEV) concept lineup. The overarching theme for the Lexus booth is "Pushing the Boundaries of the Electrified Experience."
The tantalizing hints suggest that we might witness more than one visionary concept at the show. One teaser provides a glimpse of the rear end of a vehicle, while a previous teaser showcased the front end. The question arises: are these teasers connected to the same concept, or does Lexus have multiple BEVs ready for unveiling?
Toyota CEO Koji Sato has underlined that Lexus will lead the charge in the electric vehicle push. According to Lexus boss Takashi Watanabe, 2026 is the pivotal year when they plan to introduce a next-generation battery electric vehicle that promises to revolutionize vehicle modular structure, reshape production methods, and completely reimagine the software platform. This hints at a possible link between the concept showcased at the Japan Mobility Show and Lexus's vision for 2026.
The overarching theme for the entire showcase is "Discover a future you can't wait to navigate!" Reflecting its commitment to innovation, Lexus will infuse traditional Japanese craftsmanship and aesthetics into the booth's design. Bamboo, an environmentally sustainable material, will feature prominently, adding a unique touch to the event.
In addition to the concept vehicles, visitors will have the opportunity to explore the "Lexus Electrified VR Experience," a driving simulator that promises to simulate a virtual driving experience aligned with Lexus's customer-centric approach and its connection to society.